Case Study: Dulalia Homes Website Redesign

Client Overview

Dulalia Homes is a trusted real estate developer based in the Philippines, specializing in quality residential projects like subdivisions and housing developments. They are known for providing accessible and affordable homes for Filipino families.

Industry

Real Estate / Property Development

Location

Philippines

Website

www.dulaliahomes.com

Problem / Challenge

Before the redesign, Dulalia Homes faced several challenges

  • The old website was outdated and not mobile-responsive
  • Information about their projects was hard to find
  • The design did not reflect the professionalism of the brand
  • There were no easy ways for visitors to inquire or view properties

  • Domain reputation drop due to malware compromised file

  • SEO optimization was lacking, making it difficult for new clients to discover them online

Goals

  • Redesign the website with a modern, clean, and professional look
  • Make the site mobile-friendly and fast-loading
  • Highlight key projects (like Don Tino Farms) and ongoing developments
  • Create easy pathways for customer inquiries and lead generation
  • Clean website from malware

  • Improve SEO to enhance visibility in search engines

Solution

Discovery & Planning

  • Analyzed the old structure and planned a clearer sitemap
  • Focused on key user journeys: viewing projects, contacting Dulalia Homes, and learning about the developer

  • Created a fresh, real estate-focused design using a clean layout
  • Integrated branding elements (colors, logos, typography) for consistency
  • Designed project pages to easily showcase property details, photos, and features

  • Built the site using WordPress with an easy-to-manage backend
  • Optimized performance for faster page loads
  • Ensured the website is responsive across devices (mobile, tablet, desktop)
  • Integrated simple inquiry forms(CRM) and Google Maps for location visibility

  • Migrated to a reliable hosting environment
  • Added basic SEO optimization (titles, descriptions, alt texts, proper h1 to h6 tags)
  • Set up Google Analytics for ongoing performance tracking

Results

  • +75% Faster Page Load Time
  • +50% Increase in Mobile Traffic Engagement

  • Highlight key projects and ongoing developments

  • +35% Growth in Inquiry Form Submissions

  • Clearer showcase of Dulalia Homes’ projects and brand presence

  • Improve SEO to enhance visibility in search engines

  • Improved customer trust and website usability

DULALIA AUDIT

Before & After Screenshots

dulalia homes beforedulalia homes after

Website

www.dulaliahomes.com